Info
Credit Card Designs
Tasked with creating new credit cards following a rebrand from Vantage West Credit Union, I worked directly with our strategist and approached the project with hyper-intentionality. Aiming to create a minimal but highly functional final product that stands out in the buyers wallet while reinforcing positive brand recall. Design decisions are detailed below.
Credit Card Design
Tab: Logo is always easy to distinguish when you're looking into your wallet with the use of a thumb shaped tab to entice customers to pull it out.
Product Name: Created a new master-brand logo that also sat top of wallet as an product identifier.
Stripes: A call back to the logo and a brand identifier. Forward momentum and depth added in the shapes while giving this other-wise minimal card a bold but sophisticated touch.
Bonus
Here's some pre-rebrand credit card mock ups I designed and some bts of photography I shot for Vantage West billboards.
