Info
Product Video Ads
I produced and directed these two scroll stopping video ads optimized for social media for a niche audience. Following the pandemic, face masks meant people that wore glasses would often deal with foggy glasses, OLO was the solution. We used a/b testing with and without a mask along with different copy lines to optimize performance of ad spend to drive website visits and sales.
Video ads
Bright, colorful, snappy whips and zooms are all an intentional move here to create a scroll stopping moment and raise intrigue to an otherwise cold audience. I produced, directed, and edited these videos with the help of a camera operator and gaffer.
BTS
Here's some behind the scenes of the shoot if you're into that kinda thing.