Info
Vaccination Campaign
Jordon Rooney is one of most influential marketers in Pittsburgh and I was in charge of helping him relaunch his personal brand. I shot and provided direction to his team of video editors. I also handled his photography, created branding templates for his social media, and designed keynotes for his speeches.
Graphic Templates
I made a number of graphic templates for Jordon's team to use that focused on photography, bold colors, sharp edges, and gritty textures to stand out from the crowd of his peers. The goal? Keep it far from feeling corporate while still feeling professional.
Video Library
I would shoot, direct, and provide feedback on all video edits in Jordon's content library. My goal was to spice up these talking heads by going out into the city and talk to the camera like he was giving genuine advice to a friend. Also it was key to utilize trendy transitions and music that would resonate more with his target audience.
Photography
Shot an extensive content library of photography for social media and PR releases. Everything from lifestyle photos, portraits, and speaking events. I would also give feedback and consult other photographer edits.
