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Despite building some of the nation's most revolutionary technology, Booz Allen was still perceived as a traditional, legacy consulting firm.
The challenge was to change that perception- evolving their reputation to reflect who they are today: a tech-forward, mission-driven innovator.
It's in Our Code
Booz Allen launched a campaign showcasing their commitment to the nation and their deep technology expertise.
By weaving code throughout the campaign, it challenges outdated perceptions, making clear that innovation isn't just what they do it's who they are. Technology is in their DNA. It's in their code.
OOH
Large scope of work. Suite of DCA ads and elevator screen ads in the office buildings of political officials.
Enviromental signage
Created a modular pop up banner display to highlight specific tech that align with different solider or public safety manequinns.
Experiantial Activation
Concept for an event on the hill where audience can come see Booz Allen's tech first hand. These experience are engaging and highlight the partnerships and Tech Booz Allen has in place.
